Case Study
Wildridge Family Farms
Premium, family-made dog food. A full custom site with a store locator and an admin the family runs itself.
Visit the site →The brief
Wildridge Family Farms makes premium, small-batch dog food, the kind a family makes itself, sold through independent pet shops across the West and shipped direct. The site had to carry that warmth without going corporate, and do real work underneath it.
Three jobs: help people find Wildridge on a shelf near them, sell the premium positioning honestly, and hand the family the keys, so they run news and store locations themselves, with no developer on retainer and no monthly CMS bill.
What we built
A store locator that protects the list
“Find a bowl near you” searches by ZIP or current location and drops the nearest shops on a map. Underneath is the careful part: the public page only ever sees an anonymized view, never the full retail-account list a competitor could harvest, while real addresses resolve per search from a single server-side endpoint. The map and tiles are self-hosted (Leaflet + OpenStreetMap), with no third-party geocoder at runtime. Dependency-free, and the client’s account list stays the client’s.
An admin the family actually runs
A session-gated console with two jobs: a Locations manager (add, edit, CSV import/export, geocoded on save) that feeds the locator, and a structured Posts editor for news, title, URL slug, publish date, summary, hero image, sections with plain-language SEO guidance built right into the form. The family publishes and updates without touching code or paying a subscription. Everything they should be able to change, they can; everything they shouldn’t, they can’t break.
The build the kit forked from
Wildridge came first. Hand-coded, no page builder, responsive down to the phone (the grid and breakpoints fought back on mobile, and we won), hardened and owned outright. It worked cleanly enough that the VioLev house kit was extracted straight from it every build since is, in a real sense, a descendant of this one.
Screens
The result
It ships owned outright; family-run, found on shelves up and down the West, and built to sell direct. The locator turns “where do I buy this” into a map pin; the admin turns “call the developer” into a login. It’s case study #1 for a reason: it’s both the proof and the pattern everything after it is built on.
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